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NEMA Dives Into Social Media Pool

Social media has taken the corporate world by storm over the last few years. At this point, if your company isn’t currently using social media as a marketing tool you might be falling behind the eight ball. NEMA, like many associations and businesses out there, have put on a full court press to meet the ever-changing online presence needed to stay relevant in today’s corporate playing field. No matter what medium you hear about, social media has one goal: free, open communication to anyone who is interested.

NEMA’s social media spectrum includes Twitter, YouTube, blogging, podcasting, and even a LinkedIn group that connects NEMA members professionally. These methods of communication are fairly easy to maintain and provide ways for NEMA members to see what’s going on in the electroindustry.

NEMA’s Twitter page called NEMAupdates, is our latest step in updating our members what exactly is hot each and every day at NEMA. Whether it’s our Government Relations team meeting with policy makers on Capitol Hill; or a new revision of a NEMA standard just released; it’s a great to find out where your association membership value is going on a daily basis.

NEMACurrents, the blog of the electrical industry, has reached unforeseen potential with a staggering 115,000 views per month. NEMAVue, our very own YouTube channel, gives us a way to broadcast videos relating to the electroindustry by uploading our own videos or linking other videos related to member issues. NEMAcasts, our podcast program, provides audio recordings that can be found on Itunes and our website that inform listeners on various topics specifically affecting the electrical and medical imaging industries.

It appears that social media will be a fixture in the business world for quite some time. So if you haven’t decided to jump into the pool yet, you might consider bringing out the old swim trunks.

Posted 02-09-2010 6:58 PM by bilickib
Filed under: ,


Jimmy Whales wrote re: NEMA Dives Into Social Media Pool
on 02-12-2010 3:30 PM

I think it's great that NEMA is getting involved in Social Media, and leading as an example for its followers. Whether you're a manufacturer, wholesaler, or even a retailer selling <a href="">light fixtures</a>, Social Media can be an important tool when used properly. Remember, don't do it before you have a basic strategy and goals. Then you can adjust as you learn.

bilickib wrote re: NEMA Dives Into Social Media Pool
on 02-23-2010 3:53 PM

Thanks Jimmy. I appreciate your advice. Our social media efforts are constantly evolving and improving over time.

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