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Tag: Twitter

enLIGHTen America is heading to Cali

enLIGHTen America is heading to Cali

In late 2008, NEMA’s Lighting Systems Division embarked on a joint marketing campaign, enLIGHTen America, to promote energy-efficient lighting upgrades for new and existing buildings (commercial, industrial, and institutional) and disseminate information about lighting and lighting controls that will save energy, provide a return on investment, and increase asset value.  To this end, over the last year and a half the enLIGHTen America campaign has published feature articles in major building Read more [...]
NEMA Dives Into Social Media Pool

NEMA Dives Into Social Media Pool

Social media has taken the corporate world by storm over the last few years. At this point, if your company isn’t currently using social media as a marketing tool you might be falling behind the eight ball. NEMA, like many associations and businesses out there, have put on a full court press to meet the ever-changing online presence needed to stay relevant in today’s corporate playing field. No matter what medium you hear about, social media has one goal: free, open communication to anyone Read more [...]
A Little Perspective

A Little Perspective

The Random House College Dictionary I keep at my desk defines perspective as “the ability to see all the relevant data in a meaningful relationship.”  And nowhere is it more difficult to keep proper perspective than in our nation’s capital.  Washington—like the entire nation—is a-Twitter (pun intended) today over the implications Republican Senator-elect Scott Brown’s victory in the Massachusetts special election has on health care reform, the Obama Read more [...]