NEMA Presence at Hannover Messe Highlights Important Relationships

NEMA Presence at Hannover Messe Highlights Important Relationships

This piece was originally published in the June 2016 issue of ei, the magazine of the electroindustry.

By Vi Lilly, Senior Director, Member Services and Value, NEMA, and Craig Updyke, Director, Trade and Commercial Affairs, NEMA

HM Cosgriff
NEMA president and CEO Kevin Cosgriff speaking on global digital challenges at the ZVEI booth at Hannover Messe

NEMA President and CEO Kevin J. Cosgriff visited the Hannover Messe trade show in Germany on April 25–27 to meet with European and U.S. industry leaders and to take in the latest innovations in industrial automation. The world’s largest trade fair featured booths from approximately 20 NEMA member companies.

NEMA’s journey to Hannover began in 2015 when Mr. Cosgriff wrote to Secretary of Commerce Penny Pritzker urging the U.S. to accept the offer to serve as the designated partner country. Visits by President Barack Obama and German Chancellor Angela Merkel to NEMA members’ booths were highpoints at the massive event. Mr. Cosgriff met with many NEMA members exhibiting, including ABB, GE, Phoenix Contact, Rittal, Schneider Electric, and Siemens.

In remarks at a special reception alongside leaders from Orgalime (NEMA’s counterpart organization in Europe) and ZVEI (the German Association of Electrical and Electronic Equipment Manufacturers), Mr. Cosgriff highlighted the significance of close relations between U.S. and European electroindustry associations. These relationships are important, he said, as manufacturers compete to create the digital future and struggle with similar challenges, such as government regulations, political uncertainty, cybersecurity, and workforce development.


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